SCENE+: 6 months as an Associate Creative Director (Art) , contributing to lifecycle and CRM initiatives.
Led creative for a flagship welcome email journey driving SCENE+ card sign-ups and early card usage.
Extended existing illustration systems with custom graphics within established brand guidelines, maintaining visual consistency.
PEEL LUNCH AND AFTER SCHOOL PROGRAM (PLASP): 6 months serving as sole Associate Creative Director (Art) and Designer.
Led a recruitment campaign to revitalize the program’s visual identity. Established a refreshed look and feel that balanced professionalism with a kid-first, fun workplace culture.
Led concept development through execution, incorporating strong multicultural representation and inclusive storytelling.
SIGNET JEWELERS: 3 years, Associate Creative Director (Art) across Signet’s multi-brand portfolio (Jared, Kay, Banter).
Created, maintained, and evolved design systems and visual standards.
Worked with seasonal photography, DAM systems, tabletop jewelry, and e-commerce assets to deliver cohesive creative across channels.
Managed multiple overlapping projects and tight timelines while ensuring each brand’s distinct visual voice.
DORITOS ROSES: Designed and built a one-off webpage for the Doritos Roses Valentine’s Day campaign.
Executed within established campaign creative to deliver a playful, brand-forward web experience supporting the promotional rollout.
Airlines: Supported a range of airline marketing initiatives, from seat sales and vacation packages to credit card perks.
Executed creative across email, social, and digital banners, as well as large-scale airline and airport takeovers, including lounges and inflight communications.
Focused on translating campaign ideas into cohesive experiences across both digital and physical travel moments.
